In February of 2015, one of my assignments in Toronto was to cover a publicity shoot for the owner of Your Legacy, Mr. Brandon Sinclair. We originally story-boarded a series of images located inside an actual sporting arena in Toronto, but because of time constraints, decided to light him in studio and then creatively drop him into another background. This is called, of course, a composite.
He wanted to convey confidence, self assurance and trust to the viewers, placing himself in the context of a fan looking out towards the ice rink or pitching mound.
Shooting with an end goal of a realistic composite is considerably challenging. Having an acute awareness of your lighting is critical, with respects to the hue, saturation, quality and most importantly, the direction to mimic the ambient light found in the background image ( which we purchased through Shutterstock (www.shutterstock.com) and Photo Dune (www.photodune.net).
Generally speaking, we used one main key light on a 22 inch beauty dish directly above Brandon to replicate the stadium ceiling flood lights, a very subtle fill, and two rim lights to punch up his jacket.
Check out Your Legacy in print or online at : http://yourlegacy.co/magazine
